Making DOOH transactions precise, verifiable, and fair
SecondSure was built because digital out-of-home deserved the same level of accountability and efficiency that other programmatic channels have had for years.
Our story
DOOH has grown into one of the fastest-expanding advertising channels, yet the infrastructure behind it remains fragmented. Operators sell airtime through manual IOs and opaque bundles, with limited visibility into what seconds are actually available. Buyers launch campaigns without clear proof that their creatives ran when and where they were booked.
SecondSure started with a straightforward question: what if every second of screen time was individually bookable, priced based on real demand, and backed by playback records that both sides could trust?
We built a yield-management and transaction layer that streams playback telemetry from screens, computes open seconds in real time, runs per-second auctions, and produces audit-ready proof-of-run reports. The result is a marketplace where operators fill unsold airtime at optimized prices and buyers verify exactly what was delivered, down to the second.
Mission and values
Users can reliably expect a clear, evidence-backed path from available seconds to purchase to delivered playback records to reconciliation outputs.
Precise
Clear units, timestamps, and definitions. Users know exactly what happened and what will happen. Fewer, sharper metrics over many vague ones.
Trustworthy
Confidence through transparency and traceability. Evidence-first workflows: logs to reconciliation to exports. Predictable defaults and reversible actions.
Efficient
Reduced steps and waiting. Operators monetize quickly, buyers launch in minutes. Short guided setup, bulk actions, and sensible presets.
Neutral
Factual and balanced between supply and demand. Plain, non-judgmental statuses. Calm visual tone that supports operational decisions.
Design principles
Show the unit, always
Every quantity includes its unit (seconds, screens, spend) and its time window. No ambiguity about what is being measured.
Evidence is a first-class object
Summaries for availability, delivery, and invoices link to underlying playback records and change history.
Default to the fastest safe path
Presets, bulk actions, and guided steps move users forward. Review and approval gates remain explicit.
Explain decisions without essays
Concise explanations and expandable details for floors, eligibility, and delivery totals. Context on demand.
Design for two-sided clarity
Surfaces and terms read cleanly for both operators and buyers without insider jargon.
Join the per-second DOOH marketplace
Whether you operate screens or buy airtime, SecondSure provides the infrastructure for traceable, per-second DOOH transactions.